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Perfume Brand Detail and History


Luciano, Giuliana, Gilberto and Carlo Benetton, launched the activities of the Benetton Group in 1965. The company is today present in about 120 countries around the world. Its core business is clothing with the fashion-orientated United Colors of Benetton and Sisley brands, The Hip Site, the brand for teenagers and the sportswear brands Playlife and Killer Loop. Benetton Group is listed on the stock exchanges of Milan, Frankfurt and New York.

Born in 1935, Luciano Benetton is Chairman of the Benetton Group. He is also on the Board of Directors of Edizione Holding, the family-owned financial holding company and was a Senator of the Italian Republic from 1992 to 1994. He is the father of four children.




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